ASSE’s Global Strategy Update

ASSE’s global business and professional development team conducted another Train-the-Trainer (TTT) program in Kuwait for ASSE’s Global Safety Certificate. As an outcome of these two initiatives, more than 30 members will become authorized providers upon successful completion of the program requirements and signing of an official agreement with ASSE. ASSE’s global team is committed to delivering three similar TTT programs outside the U.S. during FY2017-18.

One promising market for ASSE’s global TTT program is the Middle East, particularly Saudi Arabia. ASSE’s Yassie Dunn and Jitu Patel, Ambassador to the Middle East and India, traveled to Saudi Arabia twice since last November. ASSE’s Teri Laliberte also joined an ASSE delegation to visit with potential partners and participate in business sessions and site visits organized by the U.S. Commercial Service of the U.S. Department of Commerce and the Saudi Chamber of Commerce. As a result, the team came back with two signed letters of intent for cooperation and numerous business leads and proposals.

From left: Jitu Patel, ASSE ambassador to the Middle East and India; Yassie Dunn, ASSE senior manager for global growth and development; Mike Hankey, U.S. Consul General in the Kingdom of Saudi Arabia; Teri Laliberte, ASSE manager for global professional development during the U.S. Commercial Service reception in Al-Khobar.

The Saudi government is seeking new ways to diversify the economy and sustain economic growth. Saudi Arabia’s Vision 2030 document outlines two important issues: diversification of its economy from the oil and gas industry, and the education and training of its youth. To help with the vocational training of Saudi youth, the Saudi Chamber of Commerce and the U.S. Commercial Service held the VoTech Fair, an event in the Kingdom’s Eastern Province that invited representatives from prominent U.S. professional associations and vocational training institutions to meet with local authorities and businesses to discuss potential partnerships and business opportunities.

ASSE’s delegation participated in the VoTech Fair and met with representatives of the U.S. Trade Mission and U.S. Consulate in the Eastern Province, and academic and business leaders from prominent training institutions. They visited such companies as Saudi Aramco and Saudi Petroleum Service Polytechnic. ASSE’s business partners in the Middle East, which include the Chinese oil and gas company Sinopec and two local training institutions, the Althelim Group and Staff Development Training Center, have been invited to participate in Safety 2017 in Denver, CO, in June, where additional talks will take place to advance ASSE’s public mission and expand its professional development offerings in the region.

For more information about ASSE’s global developments, contact Yassie Dunn at (847) 768-3428.